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by the Color Marketing Group |
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"This journey is from primary- and secondary-based colors into complex tertiary colors," said Color Marketing Group President Jay de Sibour, Material ConneXion, New York, NY. "Many of these complicated chameleon colors are influenced by purple and blue with a spiritual quality, while other colors are solar and global in nature." The Palette divides into four categories: light-infused colors, color-influenced neutrals, sophisticated darks, and exotic mid-tones. Light-infused colors are glowing, luminous, and influenced by technology. Color-influenced neutrals are soft, subtle, livable and natural. Sophisticated darks are formal and serious without being somber. And lastly, exotic mid-tones are complex and mineral influenced. "The 2004 Directions Palette is really a statement about light and shadow," said Contract Color Directions Co-Chair Kristin Fraidenburgh, American Silk Mills Corporation, New York, NY. "Luminous and somewhat transparent colors that are influenced by new materials will be popular in interiors." People are moving toward luminosity, phosphorescence, and colored lights to showcase interior walls or surfaces. The economy continues to be noted as an important influence. Finishes give added depth and dimension. Lustrous metals bring value, strength, longevity and integrity. Fashion launches new ideas of color in the air. This, coupled with the speed of communication, increasingly blurs the lines between markets. Colors like Crystalline, Phosphorous, Butter Silk, and Half-and-Half are light-infused liquid colors that have movement. "These are not stationary colors," said Laura Deubler-Mercurio, Deubler Mercurio, St. James, NY. "The interplay of light and shadow in the palette becomes very interesting when you use the shadow colors in combination with the light colors." Shadow colors Depth, Chic, Myth and Tincture are organic and smoky, and represent the shadow colors of ocean, forest and sky. Greens like Passemente, Texas Sage and Tincture function as neutrals. White is a strong story going forward, influenced by fashion and European trends. White, white on white, and luminous white are moving from casual to formal and serious. The 2004 Contract Color Directions (15) are: Half and Half – White, a strong story going forward. White, white on white, luminous white. Moving away from casual toward formal and serious. Influenced by fashion and European trends. Butter Silk – Soft, sensuous and complex! A smooth transition color. Phosphorus – A luminous clear color. Pale and brilliant. Crystalline – A light-infused blue. Translucent and watery with a spiritual connotation. Luminous yet restful. Texas Sage – A serene neutral green. Malt – A new direction for neutrals. It's not quite beige, not quite gray. A comfortable companion to existing taupes. Happy Trails – A yellow-based tan as soft as suede. Luxurious and tactile in nature. Passamente – A bronzed chartreuse, aged but fresh. An exotic embellishment color. Tincture – An herbal neutral green, almost black. Great in high-contrast combinations. Depth - A melding of blue and green. A tourmaline color that satisfies the need for a high-end teal. Chic – A quiet color shifting between purple and brown. A flexible and soothing mineral shade with depth and tonal qualities. It is compatible with warm and cool colors and it extends the limits of the neutral palette. Myth – A mysterious color that reflects the importance of the purple and gray families. It is a livable neutral, neither harsh nor shocking. Both the lighter tint and darker shades are very important. Gold Mine – A warm and interactive mid-tone. Inviting and usable, a departure from the golds in our past palettes. Hot Sauce – A spicy new red, sophisticated and usable. A bridge between red lacquer and squash. Aristocrat – A deep, rich, and brown-influenced red with a lacquered finish. Color Marketing Group (CMG), founded in 1962 and based in Alexandria, Virginia, USA, is an international, not-for-profit Association of 1,500 Color Designers. Color Designers are professionals who enhance the function, salability and/or quality of a product through their knowledge and appropriate application of color. CMG members forecast Color Directions one to three years in advance for all industries, manufactured products and services. These Consumer/Residential and Contract/Commercial products include: Exterior Home, Durable Interior, Transportation, Communications/Graphics, Fashion, Action/Recreation, Home Fashion, Home Office, and environments for Office, Health Care, Retail, and Hospitality/Entertainment. For more information contact: Kathy Conroy, Senior Director, Communications/Marketing, Color Marketing Group, 5904 Richmond Highway, Suite TEL: FAX: E-Mail: , Website: www.colormarketing.org |
