Home Improvement Magazine and The National Association of the Remodeling Industry (NARI) Develop Consumer Marketing Alliance
Des Plaines, Illinois, March 15, 2007 - Home Improvement Magazine has joined the National Association of the Remodeling Industry (NARI) as a national member. This increased level of commitment to the NARI organization is a direct result of the expansion of the Home Improvement Magazine brand. In addition to national membership, the two parties have formed an alliance to spread the word to consumers about the NARI brand.
In October of 2006, Network Communications Incorporated (NCI) acquired Atlanta Home Improvement Magazine. Since then, NCI has expanded Home Improvement Magazine to other markets throughout the U.S including, Long Beach/South Bay, Dallas, Washington D.C, North Kentucky/Cincinnati, Clearwater/St. Petersburg, and Raleigh/Durham. “Our increasing footprint and presence in more and more local markets with highly credible and resource rich editorial products leaves us uniquely capable to contribute to NARI’s mission of making “NARI” affiliation a household word for quality remodeling contractors and suppliers with consumers across the country,” said Adam Japko, President of NCI’s Home Design Division.
Home Improvement Magazine’s mission is to provide consumers with ideas, inspiration, education, and local resources to get their home improvement projects done. Additionally, Home Improvement Magazine, recognizes NARI as a leader in contractor and homeowner education, and plans to support the organization in its efforts to provide insight, education, and support to consumers who are interested in home improvement. “The goal is to leverage the two organizations' strengths to develop services that better serve NARI members, and their customers, the homeowner,” said Mary Busey Harris, CAE, NARI’s Executive Director.
This higher level of membership and involvement with NARI will be valuable as Home Improvement Magazine continues to grow across the country and has the ability to work more closely with various NARI chapters in helping them achieve their goals in positioning the organization with consumers and in driving the value and increasing the scope of membership. In 2007, Home Improvement Magazine plans to expand into 15-20 new markets.
About Network Communications, Inc.
Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Citigroup Venture Capital Equity Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications’ assets, The Real Estate BookÒ, Apartment Finder / Blue BookÔ, Mature Living ChoicesÒ, Black’s GuideÒ, New Home FinderÒ, EnclaveÔ, Unique HomesÔ, Kansas City Homes & GardensÔ, Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. Online magazine content can be accessed at www.livingchoices.com. More information about NCI can be found at www.nci.com.
NARI is committed to being Progressive: Informed and knowledgeable; resourceful and flexible.
Did you know...? Homeowners can call NARI Headquarters' hotline toll-free at and request a copy of NARI's informative brochure, "How to Select a Remodeling Professional," or visit www.RemodelToday.com and click on the homeowners guide for more information.
Source: Nathional Association of the Remodeling Industry
Contacts: Gwen Biasi, National Association of the Remodeling Industry
Tel:
E-mail:
Tara Duttenhaver, Home Improvement Magazine
Tel: x.26
E-mail:
Website: www.nari.org
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