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Improve Your Business
San Francisco Winter Home Furnishings Show Seminars Focus on PR, Management & Marketing to Gays
SAN FRANCISCO, California, Jan. 18 / San Francisco Mart / -- Retailers and design professionals can learn competitive business practices at outstanding seminars during the San Francisco Marts Winter Home Furnishings Show, Saturday, February 17 Tuesday, February 20. The show is held in cooperation with the SF International Gift Fair at Moscone Center, enabling attendees to find the main pieces, as well as the finishing touches, to help their customers and build their businesses.
Saturday, February 17
10-11 a.m.
Managing the Collision of the Generations: Understanding the Different Generations That Shop - and Work - in Your Business
Presented by Barbara Wold, Marketing Consultant
Does your staff understand the generational nuances of your customers? Of each other? This seminar will introduce you to the four generations that shop and work in your business. Consultant Barbara Wold will share strategies to help you understand their personalities, things that motivate them, how to best manage each generation, techniques that enable the different generations to work with and relate to each other, plus strategies that create dynamic selling environments.
3-4 p.m.
15 Things You Can Do Now That Will Pay Off Big Later
Presented by Barbara Wold, Marketing Consultant
Dont just show up and try to sell stuff! Instead, take time to assess where your business is now, where you want it to be and put into motion some ideas that will make a true difference. Learn how to: creating a marketing plan; plan yearly promotions and in-store events; improve service; evaluate your store policies; identify new consumer trends; identify & understand your prospects.
February 18
3-4 p.m.
Make It Big Through the Media
Presented by Laurel Tielis, PR Consultant
If you're a small business owner who wants to make it big, join nationally recognized speaker and author Laurel Tielis as she shares information about the basics of the PR process. You'll find out which stories make it into the media vs. those that wind up in the trash, discover the secrets of getting your name in the news, and see how a well-designed PR plan increases credibility, visibility and profitability. You'll leave knowing how to get the word out and bring in more clients and customers.
February 19
10-11 a.m.
Build Your Business On a Budget:
Do-It-On-A-Dime Ways to Get the Word Out Without Costly Advertising
Presented by Laurel Tielis, PR Consultant
Have you got the proverbial "Champagne tastes on a beer budget?" Author and publicist Laurel Tielis will furnish you with cost-effective ways to use sense inside of dollars to build a larger, more lucrative business. You'll learn how to warm up cold calling; enjoy networking; create direct mail that people actually read; benefit from blogs; partner with the press; and place low-cost ads that pay off big. Youll come away with the ability to use your creativity instead of your checkbook to get the word out and get ahead in business.
February 20
1-2:30 p.m.
Reaching Gay Consumers
Moderator: James David, PlanetOut Public Relations Manager
Panel Participants:
Ken Burd, Gay.com Local Scene Director of Advertising Sales
Kevin Goebel, Gay.com Local Scene Product & Promotions Manager
John D'Alessandro, Golden Gate Business Association Executive Director
With a U.S. population of 15 million and $610 billion in buying power, gay customers can be your best customers, but successfully reaching them can be complex. In this seminar, you will earn how to effectively market your business to these educated, sophisticated, discerning, loyal and affluent consumers. The panelists will review GLBT demographics, and discuss ways to make your business accessible through your sales staff, customer service and employment practices. Youll come away with an understanding of how the GLBT customer shops, as well as what it means to be truly gay-friendly.
Admission to the SF Mart seminars is $10 for one seminar and $15 for any two before February 9. Admission after February 9 is $15 each. Reservations and pre-payment are required. Call or email . All SF Mart Winter Home Furnishings Show seminars will be held in the SF Mart Seminar Room, suite 250.
Additional seminars will be held at the SF International Gift Fair at Moscone Center*:
Color Trends: Capturing the Consumers Eyes by Leatrice Eiseman, Color/Design Consultant
Do More Business: The On-Line Solution
The Five Step Formula for Small Business Success by Rick Segel, Retail Consultant/Author
Predict Your Profitable Future: Consumer Trends and Lifestyle Inspiration Forecasting with Marieke van der Poel, Trends Expert/Peclers Paris
Prospering in a Big Box World: 5 Easy Ways to Improve Selling Techniques by Roy Prevost, Entrepreneur/Business Forecaster
Websites that Win the Challenge with Philippa Gamse, Web Strategist
The Changing World of Retail - Change Your Ways Now! by Lynn Switanowski, Small Business Strategist/Creative Business Consulting Group
A Shopkeepers Guide to Selling on eBay with Mary Liz Curtin, Business Consultant
Selling at Full Retail on eBay with Mary Liz Curtin, Business Consultant
*For information on location and admission or to register for a seminar at the SFIGF, visit www.sfigf.com or call .
With a history spanning four generations, the San Francisco Mart has a long legacy of providing retail buyers and design professionals with stylish furnishings, great values and meaningful educational opportunities.
The San Francisco Mart, located at 1355 Market Street between Ninth and Tenth Streets, is open to retail buyers and design professionals throughout the year. Parking is available in the Marts underground garage and surrounding lots. For more information, visit www.sfmart.com or call .
Media Contact: Ellen Hall,
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