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PRESS RELEASE

CASA DEL BIANCO Launches Exclusive Showroom

NEW YORK, NY, August 17, 2007 /Sokolov Marketing/ -- In the rich tradition of Italian craftsmanship, CASA DEL BIANCO has offered Italian luxury linens to discerning New Yorkers at their Lexington Avenue boutique since 2000.

To better serve the interior design community, an exclusive showroom was recently launched at a breakfast held at the Italian Consulate. CASA DEL BIANCO - Studio is a unique workspace exclusively for custom creations, available by appointment only.

In the quiet elegance of a residential setting, adjacent to New York’s famed Decorative Arts District, designers and their clients now have the opportunity to meet privately with knowledgeable CASA DEL BIANCO staff to create one-of-a-kind bedding, table linens and towels.

About CASA DEL BIANCO

CASA DEL BIANCO’s four founding partners bring a formidable collective background to the art of custom linens. It is the amalgamation of centuries, not just decades of design, manufacturing and management expertise on two continents. Vittorio Mosca, former president of Frette, literally has design lineage in his blood. He is descended from one of Italy’s most famous architects, Pier Marini, and he is also a grandchild of one of the Frette’s founders. Gianluca Gargantini, 6th generation owner of the almost 200-year old Camillatex manufacturing facility and CASA DEL BIANCO partner mill, which oversees Italian production. Resident New York City partners, Lupe and Fabrizio Biasiolo bring extensive sales and management experience to round out the partnership. Lupe Biasiolo managed Frette’s first American store in Houston before assuming responsibility for their NYC store. Fabrizio Biasiolo served with Frette USA for 9 years, 6 as VP.

We invite you to make an appointment to visit CASA DEL BIANCO – Studio located at 250 East 65th Street,
.

Source: Sokolov Marketing
Public Relations - Events
Specializing in the Interior Design Industry

CONTACT: Suzanne Sokolov
Sokolov Marketing
155 East 55th Street
New York, NY 10022
Tel:

CASA DEL BIANCO
250 East 65th Street
Tel:

Website: www.casadelbianco.com

 

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