New GE Advantium® Community Brings Consumers Together To Share Recipes, Tips Online
LOUISVILLE, Kentucky, August 1, 2007 -- Consumer excitement about the GE Advantium Speedcook technology has led to the creation of a new online community. Scheduled to go live mid–summer, the Advantium Recipe Community will unite consumers who have purchased an Advantium speedcook oven and are interested in sharing recipes, tips, comments and ideas.
It also provides a new, easier way to search or browse for recipes, including by course, category, main ingredient, season or occasion, and cuisine
GE, the company that created speedcooking in 1999, is launching this Advantium recipe site so consumers can share recipes and chat about cooking and cooking products with each other.
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GE Advantium ovens use breakthrough speedcook technology to cook food with light. Foods cook in a fraction of the time needed in conventional ovens. The Advantium oven comes in two versions – one oven cooks foods up to four times faster, the other up to eight times faster than a conventional oven. No preheating is required. |
Advantium ovens come with as many as 175 pre–programmed recipes and quick and easy pre-set food selections. In addition, consumers can create their own Speedcook recipes or customize family favorites – like their mom's meatloaf or grandmother's chocolate swirl bundt cake with new cooking times and settings.
Consumers can now share these personal favorites with a wider audience than friends and family. Users who choose to join the community will have access to their own "recipe box" where they can store and organize their favorites from the site. Registered users will also be able to submit, rate and review recipes. Registration is easy and free. Community members can see other chefs' profiles, if submitted, to find like users.
Just like in the 1970s when cooks across the country shared ideas, recipes and tips for microwave cooking, consumers are using the latest technologies to interface with others of similar interests.
To join the Advantium Recipe Community or to learn more about the revolutionary GE Advantium oven, visit www.advantiumrecipes.com.
GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.
Source: GE Media Relations
CONTACT: GE Consumer & Industrial, Kim Freeman, Director Public Relations
Louisville, Kentucky 40225
Tel:
E-mail:
Website: www.ge.com
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